I designed, coded and maintained the Wild Iris brand.
This included
emails, landing pages, social media graphics, banners, and
videos.
My work for the Wild Iris brand had a significant positive impact on
the company's bottom line, leading to increased revenue and sales.
These designs successfully attracted and engaged customers, resulting
in higher conversion rates and business growth.
Below, you can review...
Marketing Emails
Designed to be clean, simple, cheerful and attractive, these Mailchimp emails highlighted our best special offers or important profession announcements.
Automated Emails
These automated emails were designed for simplicity, utilizing specially hand-coded templates that were then processed through our system's backend for delivery to our customers.
Landing Pages
We employed landing pages in our Google and Bing advertising campaigns to boost customer conversion and sales. I personally designed and coded these pages.
Banners
Attractively designed banners were the cornerstone of our advertising campaigns, capturing our target audience's attention, communicating our brand identity, driving customer engagement and contributing to the success of our advertising initiatives.
Videos
I created these engaging 20-second videos that were strategically utilized on platforms like YouTube to introduce our brand and showcase special offers.
Logos
The original Wild Iris Logo, along with variations created for the 20 and 25 year anniversary celebrations.
Branding Guidelines
I developed this comprehensive document that served as a valuable
reference for our staff. It encompassed our mission statement, defined
key personas, and provided guidelines for color, font, and image use.
This document played a crucial role in ensuring consistency and
alignment across our brand identity and communication efforts.